In 1934 H&M Pipe Beveling Machine Company, Inc. produced the industry’s very first portable pipe cutting and beveling machine. Determined to be the leader they continued to set precision, quality and portability standards for not only saddle-type pipe cutting and beveling machines, but also band-type beveling machines, shape cutting attachments and accessories. H&M Pipe offers the industry’s most comprehensive, factory one-year warranty on everything they manufacture.
With the release of a new product, H&M was excited to receive a 3D visualization that brought their product to life. H&M’s new Advantage Saddle-Type Machine was such an improvement from the standard saddle-type that H&M wanted an eye catching way to show off the new features of the machine.
3D Product Visualization
GuRuStu took the 3D model of the Advantage and added photo realistic textures and animated the individual parts to demonstrate the true essence of the machine. This 3D visualization gives the viewer a look at the machine from the inside out, allowing them to see the things that they wouldn’t have been able to see through traditional video production.
Video Production
In addition to a 3D visualization, GuRuStu created 3 different videos about each of the most popular products that H&M offers.
Each video covered the features of the machine as well as the machine actually in use. The videos were needed to be educational but also deliver a sales pitch to potentially new customers.
Web Design and Development
With a company that’s been around as long as H&M Pipe, it was time for a website refresh. The new site has a sleek and stylish look while maintaining the essence of being a family owned & operated business with years of experience.
Responsive Design
The responsive design ensures that even users on the job can look up resources and contact information easily and still experience the aesthetics that were in the original design of the site.
Photography
To give the new website a nice clean touch, professional photos were taken “in the field” of the top selling pipe cutting & beveling products. Using only natural lighting, these photos look professional without being overdone.
