Downtown Tulsa’s East Village District is affectionately referred to as “the sunny side of downtown” for its geographical location and sunny disposition. In 2013, GuRuStu helped organize the East Village District Association, comprised of local business owners and residential members within the district’s community. Since the association’s inception, GuRuStu has generated a unique logo and identity for the district, establishing it as a key location within downtown Tulsa.
Branding a Downtown District
The burgeoning East Village District is a welcoming community of businesses and residents on the east side of downtown Tulsa who collectively work to improve and beautify the area. Meetings for the East Village District Association are held on the 3rd Tuesday of each month. GuRuStu’s founder, Stuart McDaniel is the president of the association.
GuRuStu designed the logo for the East Village District and implemented the phrase, “the sunny side of downtown Tulsa” as its tagline to capture the bright and happy atmosphere of the community.
GuRuStu helped to bring further attention to the East Village District by working with other business owners to plan and manage a series of street festivals, which included live music, local vendors, a wide variety of food trucks and two live mural paintings.